Last updated: 16 September 2026
Pronto Industrial Paints Ltd respects your privacy and is committed to protecting your personal information.
This privacy policy explains what personal information we collect, why we use it, how long we keep it and the rights you have in relation to it.
Pronto Industrial Paints Ltd supplies products and services to businesses. We do not sell to private consumers, although registered business customers can place orders through our website.
Who we are
Pronto Industrial Paints Ltd is responsible for the personal information described in this policy.
Pronto Industrial Paints Ltd
Stainsby Close
Holmewood Industrial Estate
Chesterfield
S42 5UG
United Kingdom
Email: info@prontopaints.com
Telephone: 01246 857777
If you have a question about how we use your personal information or wish to exercise your data protection rights, please contact us using these details.
What information we collect
As a business-to-business supplier, most of the personal information we hold relates to people acting in their professional or business capacity.
Depending on your relationship with Pronto, this may include:
- your name and job title;
- the business or organisation you work for;
- business email address, telephone number and postal address;
- correspondence and enquiries;
- customer, supplier and sales contact information;
- website account and login information;
- details associated with orders placed through our website;
- newsletter and marketing preferences;
- information relating to your use of Pronto online services, including fmaster;
- information about how our website is used, such as analytics and cookie information; and
- information contained in CVs or job applications sent to us.
We do not intentionally collect personal information relating to private consumers through our sales activities.
How we obtain personal information
We normally obtain personal information directly from you or from the business or organisation you represent.
We may also obtain business contact information through our normal commercial activities, including correspondence, enquiries, existing customer and supplier relationships, trade events and legitimate publicly available business sources.
Where personal information is obtained from another source, we will provide appropriate privacy information where required by data protection law.
How and why we use your information
We only use personal information where we have an appropriate reason and lawful basis to do so.
Manage customer and supplier relationships
This includes responding to enquiries, providing quotations, processing orders, arranging deliveries, providing technical support and maintaining our business records.
Our lawful basis will normally be our legitimate interests in operating and managing our business, and where applicable taking steps towards or performing a contract.
Operate customer accounts and online services
Registered business customers may use accounts on our website to access services and place orders. Certain customers and distributors may also have access to services such as fmaster.
We may record account and service activity where reasonably necessary for security, support, administration, service management and improvement.
Our lawful basis is normally our legitimate interests in providing, securing and improving our business services, and where applicable performance of a contract.
Maintain our sales and customer records
We use a customer relationship management system (CRM) to maintain information about customers, prospective customers, contacts and relevant sales activity.
Our lawful basis is our legitimate interests in managing customer relationships and developing our business.
Meet legal and regulatory requirements
We may process and retain information where necessary for accounting, taxation, regulatory compliance, health and safety, product traceability, the establishment or defence of legal claims, or other legal obligations.
Our lawful basis is compliance with a legal obligation or, where appropriate, our legitimate interests in protecting the business and establishing or defending legal rights.
Marketing and newsletters
Visitors to our website can choose to subscribe to our newsletter. Where you subscribe in this way, we use your information for marketing on the basis of your consent.
You can withdraw that consent at any time by using the unsubscribe facility provided in our emails or by contacting us.
We may also send occasional relevant product, service and company information to contacts at our existing business customers. We typically communicate in this way only a small number of times each month.
Where permitted, we do this on the basis of our legitimate interests in maintaining and developing relationships with our business customers. Every marketing email provides an opportunity to unsubscribe.
We respect marketing preferences and objections. If you unsubscribe or ask us not to send marketing communications, we may retain limited information on a suppression list so that we can honour your request.
Different electronic marketing rules can apply to sole traders and certain partnerships. Where consent is required, we will obtain the appropriate consent.
You have the right to object to the use of your personal information for direct marketing at any time.
Website accounts and online ordering
Our online shop is available to registered business customers.
To create and operate an account, we may process your name, business name, business contact details, account credentials and information relating to orders and use of the service.
You are responsible for keeping your login credentials secure and should not share them with unauthorised users.
fmaster and other online services
Authorised customers and distributors may be provided with access to Pronto online services such as fmaster.
We may retain information about account access and use of these services where reasonably necessary to:
- provide and administer the service;
- maintain security;
- provide technical support;
- understand how the service is being used; and
- improve the service.
We do not use this information for automated decision-making about individuals.
Google Analytics and cookies
We use Google Analytics to help us understand how visitors use our website. This may collect information such as pages visited, interactions with the website, approximate location derived from technical information, device and browser information and similar usage data.
We use this information to understand website performance and improve our website and services.
Our website also uses cookies and similar technologies necessary for the operation of the website and online services. Where consent is required for non-essential cookies or similar technologies, these will only be used in accordance with the choices made through our website’s cookie controls.
You can change your cookie choices through the facilities provided on our website and through your browser settings where applicable.
Who we share information with
We do not sell personal information.
Where necessary for the purposes described in this policy, information may be processed by trusted organisations providing services to Pronto, including:
- website hosting and technical support providers;
- email and communications providers;
- customer relationship management systems;
- email marketing platforms;
- analytics providers;
- Microsoft and other business IT and cloud service providers;
- professional advisers such as accountants, insurers and legal advisers; and
- authorities or regulators where disclosure is required by law.
Our current service providers include systems used for CRM, email marketing, website hosting and analytics.
We require organisations processing personal information on our behalf to handle it appropriately and securely.
International transfers
Some technology and cloud service providers may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data protection law, including using recognised adequacy arrangements or appropriate contractual safeguards where required.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and regulatory requirements.
As a general guide:
- Customer, order and accounting records: normally up to 7 years after the relevant financial year where required for accounting, tax or legal purposes.
- Active customer and supplier contacts: for the duration of the business relationship and reviewed thereafter.
- Prospects and enquiries: normally reviewed after 3 years without meaningful contact.
- Marketing information: until consent is withdrawn, an objection is received, or the information is no longer reasonably required.
- Marketing suppression records: minimal information may be retained to ensure an unsubscribe or objection continues to be respected.
- Website and customer accounts: while active and normally reviewed after 3 years of inactivity.
- fmaster and service usage records: for as long as reasonably necessary for operation, support, security and administration of the service.
- Job applications and CVs: normally up to 6 months following the recruitment decision unless a longer period has been agreed.
- Website analytics: in accordance with our configured analytics retention settings.
- Information relevant to disputes or legal claims: for as long as reasonably necessary to establish, exercise or defend legal rights.
These periods may be extended where there is a legal, regulatory or legitimate business requirement to retain particular records.
Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
Access to personal information is restricted to people and service providers who require it for legitimate business purposes.
Your rights
Depending upon the circumstances and the lawful basis on which we use your information, UK data protection law may give you rights including:
- access to personal information we hold about you;
- correction of inaccurate or incomplete information;
- deletion of information in certain circumstances;
- restriction of processing in certain circumstances;
- objection to certain processing, including direct marketing;
- data portability where applicable; and
- withdrawal of consent where processing is based on consent.
These rights are not absolute in every circumstance. For example, we may need to retain information where there is a legal obligation or another lawful reason to do so.
To exercise a right, contact info@prontopaints.com.
We may need to confirm your identity before dealing with a request.
Complaints
If you have concerns about how Pronto Industrial Paints Ltd has used your personal information, please contact us in the first instance at info@prontopaints.com.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Information Commissioner’s Office
Links to other websites
Our website may contain links to websites operated by other organisations.
Once you leave the Pronto website, we do not control how those organisations collect or use personal information. You should review the privacy information provided by the relevant website.
Changes to this policy
We may update this privacy policy from time to time to reflect changes to our website, services, business practices or legal requirements.
The date at the top of this page shows when the policy was last updated.